Master of Business Administration (MBA) with specialization in Marketing at SEGi University, Kota Damansara

Description

The Master of Business Administration in Marketing focuses on business and organisations within a marketing context, examining how marketing can build a company’s competitive edge in today’s challenging environment. Students are exposed to future marketing trends and modern practices that influence organisational competitiveness. The programme introduces innovative business knowledge that integrates cutting‑edge research and practice across key business areas to adapt to the competitive industry. It also develops key leadership skills including communication, teamwork and problem‑solving, equipping students with a fresh strategic approach to the challenges managers face.

Intake Month(s)

January, May, September

Application Fee RM 500.00

Administration Fee RM 1,000.00

Refundable Deposit RM 300.00

Tuition Fee RM 35,700.00

Facilities Fees (Total) RM 3,000.00

Grand Total RM 40,500.00

Course Structure

Global Brand Strategy- Product and Brand Management, International Marketing
Global Economic Management- Economics for Managers
, Managing the International Economy, Research Methodology
Consumer Behaviour and Quality Management- Consumer Behaviour, Operations and Quality Management
Integrated Business Leadership- Marketing Management, Strategic Management, Organizational Behaviour
Research Project- Master’s Project

Entry Requirement

Bachelor’s degree in Related Field with a minimum CGPA of 2.50, as accepted by the HEP Senate, OR with a minimum CGPA of 2.00, but below 2.50, may be accepted subject to rigorous internal assessment by the HEP.
Bachelor’s degree in Non-Related Field with Relevant Work Experience - with minimum CGPA of 2.00, as accepted by the HEP Senate, with relevant working experience, subject to rigorous internal assessment, OR Without Work Experience - with minimum CGPA of 2.00, as accepted by the HEP Senate, without relevant working experience, subject to passing prerequisite courses.

MUET: Minimum Band 4 (equivalent to CEFR Mid B2)
IELTS: Minimum score 6.0
TOEFL iBT: Minimum score 60
Pearson Test of English (PTE): Minimum score 59
Cambridge English Qualification / Tests: Minimum score 169

Any other equivalent or related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

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