Bachelor (Honours) in Business and Marketing at AIMST University

Description

The Bachelor (Honours) in Business and Marketing programme at AIMST University is an industry-relevant programme designed to equip students with essential marketing knowledge and skills required in the digital age. The programme introduces students to various marketing concepts and practices while preparing them to develop effective strategies for modern business environments. Through case studies, projects, and industry-based training, students gain practical experience and enhance their abilities to address marketing challenges in the era of Industrial Revolution 4.0. The programme prepares graduates with the competencies required to pursue careers as skilled marketing professionals in various industries

Intake Month(s)

March, August, October

Application Fee RM 500.00

Exclusive Rebate (-) RM 0.00

Grand Total RM 32,250.00

Course Structure

Economics
Principles of Management
Elements of Accounting
Foundation of Marketing
Essentials of Business Communication
Financial Management
Organizational Behaviour
Business Statistics
Entrepreneurship
Operations Management

Marketing Planning & Management
Business Ethics
Consumer Behaviour
International Business
Digital Marketing
Retail Management
Sales Management
Business and Cyber Law
International Marketing
Managerial Economics
Business Research Methods
Human Resource Management
Elective Subject (Choose 1)

Marketing Research
Integrated Marketing Communication
Strategic Management
Management Information System
Project / Seminar in Business and Marketing
Business Analytics
Industrial Training
Elective Subject (Choose 1)

Bahasa Kebangsaan A
Critical Thinking
Introduction to Entrepreneur
Introduction to Communication
General Psychology
Penghayatan Etika dan Peradaban (PEP) (Local Student)
Bahasa Melayu Komunikasi 2 (International Student)
Kursus Integriti dan Anti Rasuah (KIAR)
Falsafah dan Isu Semasa (FIS) (Local Student)
Falsafah dan Isu Semasa (FIS) (International Student)
U4 Activities

Year 2: Financial Services Marketing
Project Management
Year 3: Customer Relationship Management: Sustainable Supply Chain Management

Entry Requirement

Minimum Grade C (GPA 2.00) in any 2 subjects
Minimum Grade Jayyid

Minimum CGPA of 2.00

Minimum CGPA of 2.00

Successful completion of Diploma (Level 4, MQF) with a minimum CGPA of 2.00
Successful completion of Advanced Diploma (Level 5, MQF) with a minimum CGPA of 2.00

Pass in English and Mathematics at SPM level or equivalent qualifications
Other qualifications will be assessed and referred for approval on a case-by-case basis

Contact With Us