Total Fees

RM79,720

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    Shah Alam, Selangor

  • Certification

    UOW Malaysia, Glenmarie

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Description

This program is designed with the perfect balance of theory and practice. It is the first of its kind in Malaysia that has been developed to provide students with the fundamentals of the Public Relations industry, in both local and international contexts. It equips students with knowledge, competencies and research skills through a grounding in the theory and approaches, necessary to enable them to flourish in the dynamic Public Relations industry, both locally and globally.

Intake Month(s)

February, June, September

Application Fee RM 600.00
Caution Fee RM 1,000.00
Tuition Fee RM 72,920.00
Facilities Fees (Total) RM 5,200.00
Grand Total RM 79,720.00

Course Structure

  • Public Relations Writing
  • Introduction to Corporate Communication
  • Introduction to Mass Communication
  • Media Relations
  • Corporate Writing
  • Communication Theories
  • Public Relations Campaign Skills: Theory & Strategy
  • Oral Communication
  • Writing and Referencing

  • Digital Public Relations
  • Communication Law
  • Public Relations Management
  • Public Opinion and Activism
  • Feature Writing and Public Relations
  • Specialised Public Relations
  • Fundraising and Public Relations
  • Crisis Communication and Management
  • International Public Relations
  • Professional Development & Leadership Skills
  • Research Methodology

  • Financial Public Relations
  • Final Year Project (Part 1 & 2)
  • Public Relations Consultancy
  • Elective (2 subjects
  • Internship**

  • Hubungan Etnik
  • Tamadun Islam dan Tamadun Asia
  • Entrepreneurship
  • Integrity and Anti-Corruption
  • Global Social Responsibility
  • Bahasa Kebangsaan A

  • Choose two
  • (Event Management/ Principles of Advertising/ Principles of Marketing/ Intercultural Communication/ Integrated Marketing Communication/ Media
  • Culture and Society)

Entry Requirement

  • Minimum of two (2) Cs or a CGPA of 2.00.

  • Minimum of two (2) Ds in any subject

  • Minimum 5 credits (5Bs) including English

  • Successful completion of a relevant programme with a Pass.

  • Successful completion of a relevant programme with a minimum CGPA of 2.00.
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What We Do

Academics

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