BERJAYA University College (BUC) is a premier private institution in Kuala Lumpur, Malaysia, recognized for its strong focus on Hospitality, Tourism, Culinary Arts, and Business. Strategically located in the heart of the city within Berjaya Times Square, BUC is renowned for its industry-driven curriculum and unique "Berjaya Immersion Methodology," which emphasizes experiential learning and hands-on training. Affiliated with the Berjaya Corporation Group, the college offers students guaranteed industry exposure, internships, and potential job placements within the group's diverse businesses. Offering programs from foundation to postgraduate levels, BUC prepares graduates with practical, real-world skills through its world-class, live lab facilities like training restaurants and simulated hotel suites, ensuring they are competitive in the global service sector.